Spotify Advertising Program Terms and Conditions

These Advertising Program Terms and Conditions ("Terms") are entered into between the person, organization, or entity accepting these Terms ("Advertiser") and Spotify AB or its applicable affiliate (collectively, "Spotify") entering into the applicable insertion order hereunder (each, an "IO") for advertising products, services, and programs offered by Spotify ("Programs"). These Terms, together with any applicable terms and conditions set forth in the relevant IO, such as any additional terms and conditions applicable to a Program ("Program Terms"), shall be considered the "Agreement".
1. PARTICIPATION IN PROGRAMS. Advertiser authorizes Spotify to distribute advertisements and related technology ("Ad(s)") via websites, applications, and other interactive properties that Spotify owns, operates, hosts, or displays Ads on ("Properties") pursuant to one or more IOs. Each IO shall specify the (i) names of the parties to the Agreement; (ii) the types and quantity of inventory and other Programs being purchased or delivered; (iii) the rates to be paid; (iv) the campaign start date(s) and end date(s); (v) the targeting criteria selected; (vi) the Properties where the Ads will be distributed; (vii) any applicable Program Terms; and (viii) any other information that the parties deem necessary for inclusion in the IO or to participate in an applicable Program.
2. AGENCIES AND OTHER REPRESENTATIVES. If the party accepting the Agreement is an agency or other entity representing or acting on behalf of an Advertiser ("Agency"), it agrees that (a) it is an authorized representative of Advertiser and it is authorized to enter into the Agreement and bind the Advertiser to all commitments in this Agreement; and (b) it shall be liable for Advertiser’s responsibilities and obligations under this Agreement.
3. POLICIES. Advertiser will comply with any applicable Program policies and/or specifications referenced in an IO or posted online on Spotify.com. These specifications and/or policies may include Spotify’s Ad Specs located at https://www.ru.spotifyforbrands.com/ru-RU/ad-experiences, Spotify's Microsite Program Policy located at https://ru.spotifyforbrands.com/en-RU/terms-and-conditions and Spotify's Advertising Editorial Policies located at https://ru.spotifyforbrands.com/en-RU/terms-and-conditions ("Policies"). Spotify may offer Programs to Advertiser that are in a "test," "experimental," or "beta" mode ("Test Programs"). By choosing to participate in a Test Program, Advertiser agrees and acknowledges that: (a) all such Test Programs are Confidential Information under Section 14; and (b) Spotify will not be obligated to provide support for such Test Programs. Spotify may modify, suspend, or make available new Programs and/or Policies from time to time. Spotify may suspend or cancel any IO for failure to comply with applicable Program Policies.
4. AD MATERIALS. Unless otherwise noted on the IO, Advertiser shall provide or approve all materials for Ads, including without limitation artwork, audio content, audiovisual materials, copy, active URLs, data, and scheduling instructions ("Ad Materials") in accordance with Spotify’s specifications or Policies. Spotify may reject Ad Materials in its reasonable discretion, including but not limited to for (a) unsatisfactory technical quality, (b) objectionable or unlawful content, (c) incorrect price or other incorrect or inaccurate information, or if the Ad Materials (d) violate any of Spotify’s Policies or applicable laws, rules, regulations, including but not limited to (i) Federal law No. 38-FZ dated March 13, 2006, "On Advertising", (ii) Law No. 436-FZ dated December 29, 2010, "On the protection of children from information harmful to their health and development"; (iii) Federal Law No. 149-FZ dated July 27, 2006, "On Information, Information Technology and Data Protection"; (iv) Law No. 2300-1 dated February 7, 1992, "On Consumers' Rights Protection"; (v) Federal law No. 152-FZ dated July 27, 2006 "On personal data", or applicable self-regulatory codes of conduct ("Laws"). Upon Advertiser’s request Spotify may engage an approved third party production vendor ("Production Vendor") on Advertiser’s behalf to create Ad Materials or provide other production services for Advertiser. Advertiser agrees to review and approve any Ad Materials created by such Production Vendors and all costs related thereto ("Production Costs"), and reimburse Spotify for all such Ad Materials or other deliverables provided by Production Vendors. Unless otherwise agreed, all Ad Materials are the property of the Advertiser or its licensors, except that nothing in the foregoing shall transfer any ownership of Spotify Properties used with Ads or as part of any campaign. Advertiser hereby grants to Spotify a limited, non-exclusive, sublicensable, royalty-free, worldwide, transferable, license to use, upload, download, reproduce, publicly display, publicly perform, make available, publish, store, transmit, adapt, modify, and distribute Ads on the Properties during the term specified in a relevant IO in accordance with the Agreement.
5. AD SERVING. Spotify, in its sole discretion, may allow Advertiser to utilize a third party Ad Server ("3PAS") to serve and/or track Ads. Spotify is under no continuing obligation to allow a 3PAS to serve and/or track Ads and may revoke or suspend its approval at any time. Unless otherwise agreed by Spotify and Advertiser in an IO, Spotify’s traffic and impression reporting statistics ("Spotify Measurements") shall control over any 3PAS reporting statistics. Spotify may discontinue serving Ads if the total number of impressions for the specified flight period is reached prior to the end of the scheduled stop date or, as agreed upon by Spotify and Advertiser, extend the campaign. In the event that the Spotify Measurements are higher than the 3PAS measurements by more than 10% (ten percent), the parties will facilitate a reasonable reconciliation effort, provided that Spotify Measurements shall be final. If there is a shortfall or other discrepancy in the delivery of impressions or other deliverables of more than 10% at the end of any specified campaign period, Spotify will provide, as Advertiser’s sole remedy, "make good" impressions through comparable placements, to be delivered no later than 60 (sixty) calendar days following the applicable scheduled display stop date.
6. BILLING AND PAYMENTS. Unless specified otherwise in an IO, Spotify shall submit VAT invoices to Advertiser, together with the acts of acceptance of services ("Act") not later than on the 15th of each month for the payment of the Charges for the preceding month. Within 5 (five) calendar days of receipt of the invoice, the Act from Spotify, Advertiser shall return one copy of a signed Act or submit the reason for refusing to sign the Act in writing to Spotify. All payments for a Program shall be made no later than 14 (fourteen) calendar days after the date Advertiser receives the applicable VAT invoice and Act. Failure to make relevant payment within the indicated term constitutes delay. Payment shall be made in Russian rubles be means of bank transfer to the settlement account indicated by Spotify. Advertiser is solely responsible for ensuring that the information provided for all billing information in the IO is accurate. Advertiser shall reimburse Spotify for any Production Costs set forth in an IO. All charges shall be based on Spotify Measurements and applicable billing metrics (e.g., clicks or impressions). Any charges are exclusive of taxes, and any dispute of a VAT invoice and Act must be raised within 30 (thirty) calendar days after the date the Advertiser receives Spotify’s invoice. Unless otherwise agreed by the parties, Agency and Advertiser are jointly and severally liable for all amounts owed and reasonable expenses (including legal fees and other costs) incurred by Spotify in collecting such amounts. Advertiser will pay all taxes and other government charges. Spotify may in its sole discretion extend, revise, or revoke credit at any time, and may require prepayment from an Advertiser.

7. CANCELLATION AND TERMINATION. (a) Unless specified otherwise in an IO, Spotify or Advertiser may cancel an IO as follows: (i) Upon 14 (fourteen) calendar days’ prior written notice to the other party, provided that Advertiser will be liable for any fees incurred up until the effective date of termination for any Ads served. For clarity and by way of example, if Advertiser cancels an IO 8 (eight) calendar days prior to the serving of the first impression, the Ad may still be served and Advertiser will be responsible for the first 6 (six) calendar days of delivered impressions. (ii) Advertiser accepts that in the event of cancellation of an IO by Advertiser, it shall still be liable for any commitments in the IO accepted on a non-cancelable basis, such as incurred Production Costs or other non-cancelable costs. (b) Spotify reserves the right to immediately cancel an IO for any breach of this Agreement that Advertiser fails to cure within 7 (seven) calendar days after receiving written notice thereof. Upon cancellation, all charges for any Ads served but not paid shall become immediately due and payable.
8. WARRANTIES. Each party warrants to the other party that it will use reasonable skill and care in complying with its obligations under this Agreement. Advertiser represents and warrants that (i) the person signing the IO is duly authorised to execute the IO and to bind the Advertiser to the commitments set forth in this Agreement; (ii) it has the right to enter into this Agreement and to participate in the applicable Programs; (iii) it has all necessary licenses, rights, consents and clearances to use the content contained in Ads and to enable Spotify to display, publish, transmit, and distribute Ads on the Properties in accordance with the Agreement, including paying all applicable royalties, payments and fees (e.g. performing rights society fees); (iv) its Ads do not violate any Laws and are not otherwise defamatory, libelous, pornographic, or obscene; (v) neither it nor its Agency shall use or retain any data collected through the Programs, Properties, or interactive platforms or otherwise received from Spotify except as necessary for delivery (for clarification, the foregoing precludes, among other things, Advertiser from re-targeting or remarketing users on other websites); (vi) it will not provide Ads containing malware, spyware, or any other malicious code; (vii) it shall comply with all laws applicable in connection with this Agreement; and (viii) it shall display its privacy policy in a readily accessible and conspicuous location, and shall otherwise comply with its privacy policy in compliance with all applicable privacy and data protection laws. As applicable, Agency warrants that it is authorised to act on behalf of and bind the Advertiser to the terms of any Programs, Policies, and this Agreement; otherwise, Agency will perform any obligation of an Advertiser as if it is bound to the applicable Programs, Policies, and this Agreement.
9. COMPLIANCE WITH TRADE CONTROL LAWS. While fulfillment of obligations under this Agreement the Parties undertake to comply with Trade Control Laws. Agency and/or Advertiser represent and warrant that it (and any person on behalf of whom it is entering into this Agreement) and any person involved in preparation, execution and performance of this Agreement, are (a) NOT identified on the List of Prohibited Parties; and (b) NOT owned or controlled by, or acting on behalf of, a person, an entity or the government of a country/territory identified in (a). Agency and/or Advertiser shall immediately notify Spotify in the event that any of the representations or warranties in (a) and (b) above are or become untrue during the term of this Agreement.
Notwithstanding any other provision of this Agreement, if Spotify, in its sole discretion, determines that its continued performance (i) is or may be prohibited under Trade Control Laws; or (ii) could give rise to "secondary sanctions" exposure under Trade Control Laws, Spotify may suspend or terminate this Agreement immediately unilaterally without recourse to court following written notice to Agency and/or Advertiser. If this Agreement is suspended or terminated pursuant to this section, Spotify shall not be liable for continued performance under this Agreement, nor shall it be liable for any harms, damages, loss or restitution to Agency and/or Advertiser, or loss arising out of or relating to such cancellation.
Within this Section, "Trade Control Laws" should include:
(i) any sanctions, embargoes, export controls and/or any trade, economic or financial restrictive measures, including without limitations any sectoral and/or territorial sanctions, or any other type of sanctions limitations administered or enforced by (i) the US Government, including the Office of Foreign Assets Control of the US Department of the Treasury ("OFAC"), the US Department of Commerce or the US Department of State or any other Governmental Authority of the United States of America, (ii) the United Nations Security Council, (iii) the European Union ("EU"), (iv) any Governmental Authority of the Russian Federation, and/or (v) any Governmental Authority of any other country, including the country of incorporation of Spotify;
(ii) any applicable law, regulation or order of the US, the EU, the United Kingdom or another country, including the country of incorporation of parent company of Spotify, governing (i) the import, export, re-export or transfer of controlled commodities, technologies, or services; or (ii) dealings with countries, territories, legal entities or individuals subject to special export restrictions.
Within this Section, "List of Prohibited Parties" means Specially Designated Nationals and Blocked Persons, the Foreign Sanctions Evaders List, the 13599 List, or any other similar list each as maintained by the OFAC; the Consolidated List of Financial Sanctions Targets maintained by Her Majesty's Treasury of the United Kingdom; or the Consolidated List of Persons, Groups and Entities Subject to EU Financial Sanctions maintained by the EU; or any other list of targeted persons, entities, groups or bodies issued by any Governmental Authority of the Russian Federation, the United States of America, the EU, the United Kingdom, country of incorporation of the parent company of Spotify or the United Nations.
10. DISCLAIMERS. No conditions, warranties or other terms apply to this Agreement or to any goods or services supplied by Spotify under this Agreement unless expressly set out in this Agreement. To the fullest extent permitted by law, Spotify hereby disclaims any and all implied conditions or warranties, including, without limitation, any warranties of merchantability, fitness for a particular purpose, or other warranties arising by usage of trade, course of dealings, or course of performance. Without limiting the foregoing, to the fullest extent permitted by law, Spotify specifically disclaims any conditions or warranties relating to the effectiveness of any programs, properties, or ads distributed pursuant to this Agreement.
11. INDEMNIFICATION. In accordance with Article 406.1 of the Civil Code of the Russian Federation, Advertiser shall, at Advertiser's sole expense, assume the entire responsibility and liability, release, indemnify, defend, and hold Spotify and Spotify group companies harmless from and against any and all third-party claims or liabilities arising out of or relating to (i) the Ads and the products and services they advertise, (ii) the Ad Materials, (iii) any creators of content or data provided by and/or authorised by Advertiser (including any Production Vendors); (iv) any 3PAS and/or research vendors used by Advertiser in connection with any Programs or this Agreement; (v) any breach by Advertiser of this Agreement, any Policies, or its representations or warranties. As applicable, Advertiser and Agency shall be jointly and severally liable for all indemnification obligations, regardless of whether damages, liabilities, costs and expenses are occasioned by or resulting from negligence, limited liability, breach of warranty or other fault of Spotify, in whole or in part, whether sole, joint, active or passive except in cases of gross negligence or wilful misconduct of Spotify.
12. LIMITATION OF LIABILITY. Except for Advertiser’s liability under Section 11 or its breach of Sections 8, 9 or 14, in no event shall either Party or its affiliates be liable for any indirect, consequential, incidental, special, punitive, or other damages (including, without limitation, damages for loss of business profits, loss of business opportunity, loss of or corruption of data, loss or damage resulting from third party claims, business interruption, goodwill, or other pecuniary loss) arising out of this Agreement, and each party or its affiliates’ maximum aggregate liability arising out of or in connection with this Agreement, whether in contract or tort (including negligence), will in no circumstances exceed the amount already paid by Advertiser to Spotify pursuant to the Agreement in the six-month period prior to the event giving rise to the claim. Notwithstanding anything to the contrary, nothing in this section or this Agreement shall be construed to exclude or limit any liability of either party which cannot be excluded or limited under applicable law (such as for death or personal injury caused by negligence or for fraud or fraudulent misrepresentation or willful breach of obligation).
13. FORCE MAJEURE. Except for payment obligations, neither party shall be liable for failure or delay resulting from a condition beyond either party’s reasonable control, including without limitation acts of God, government, terrorism, natural disaster, labor conditions, and power failures. (each - "Force Majeure Event") provided that the party so affected uses its best efforts to prepare for, avoid or remove the causes of nonperformance and continues performance hereunder immediately after such causes are removed. The party subject to a Force Majeure Event shall immediately inform the other party about this and provide confirming documents issued by the regional divisions of Chamber of Commerce and Industry of the Russian Federation (or its regional divisions) or other competent authority. The performance of obligations by a party subject to a Force Majeure Event shall be postponed for the period of existence of a corresponding Force Majeure Event. In the event either party is unable to resume performance of the applicable Services within 30 (thirty) calendar days of providing notice of a Force Majeure Event, the non-affected party may terminate the Agreement immediately.
14. CONFIDENTIAL INFORMATION. Spotify and Advertiser each agree to take commercially reasonable steps to maintain in secrecy, not to disclose and protect all confidential information provided by one party to the other or obtained in the performance of this Agreement, including all information that Advertiser should reasonably understand is confidential information of Spotify because of legends or other markings or the circumstances of disclosure ("Confidential Information"). Spotify and Advertiser both agree to use the Confidential Information solely for the purposes of performance under this Agreement and shall only disclose this Agreement to its employees, agencies, and other representatives on a strictly need-to-know basis and on a condition that such employees, agencies, and other representatives (i) are bound by obligations no less extensive and stringent than those set out in this Agreement and (ii) Advertiser shall be liable to Spotify pursuant to the provisions set forth in this Agreement for any breach by its employees, agencies, and other representatives. The receiving party may use or disclose information that is or becomes publicly available through no act of the receiving party, is already lawfully in its possession, is required to be disclosed by law, is independently developed by it, or is lawfully obtained from third parties.

15. MISCELLANEOUS. (a) Acceptance of these Terms and the relevant IO shall be made upon the earliest of: (i) where Advertiser indicates acceptance, including by signing the IO or approving the commencement of the campaign; or (ii) upon the serving or delivery of the first Ad impressions; or (iii) any other clear indication of its acceptance of the Agreement by Advertiser. (b) This Agreement, including the rights under it, may not be transferred or assigned by Advertiser without first obtaining Spotify’s written consent. (c) The failure to enforce any of the provisions herein shall not be construed as a waiver to enforce that or any other provision of this Agreement. Unenforceable provisions will be modified only to the extent necessary to make them enforceable, and remaining provisions will remain in full effect. (d) This Agreement and all disputes and claims arising out of or in connection with it shall be governed by and construed in accordance with the laws of the Russian Federation. Any dispute, controversy or claim arising out of, or in connection with this Agreement, or the breach, termination or invalidity thereof, shall be determined by the Arbitrazh courts located in the Russian Federation in accordance with the applicable rules of jurisdiction. (e) All notices must be in writing and addressed to the other party’s primary contact. Notice will be treated as given on receipt, as verified by written or automated receipt or by electronic log (as applicable). Any legal notices to Spotify should be sent to its Legal Department at legalnotice@spotify.com. (f) Nothing in this Agreement shall constitute a partnership or joint venture between the parties or constitute either Advertiser or Spotify as agent of the other for any purpose whatever. (g) This Agreement contains the entire agreement between the parties with respect to any Programs set out in any IO concluded hereunder, and supersedes and replaces any prior or contemporaneous written or oral agreements, and prevails over any other agreements, terms and conditions agreed or referred to by the parties, including but not limited to those contained on printed forms, purchase orders, sales acknowledgements or quotations, or online terms and conditions that are presented or provided by either Advertiser or Agency. No change or modification of any provisions of this Agreement shall be effective unless made in writing and signed by both parties. Any conflicts between an IO, any Program Terms, or these Terms, they shall be resolved in this order: (i) Program Terms (only as relates to matters covered under the Program Terms) shall prevail over the Terms and IO; (ii) Terms shall prevail over the IO; and (iii) IO shall be construed under the principle that Program Terms and Terms shall prevail. (h) Advertiser acknowledges and agrees that any entity that distributes or resells advertisements by or for Spotify shall be a third party beneficiary of this Agreement and entitled to enforce rights granted to Spotify hereunder directly against Advertiser. (i) Sections 6-14, and 15(b)-(i) of these Terms shall survive any termination or expiration of the Agreement. (j) These Terms are executed in both English and Russian. In the event of any inconsistency between the two languages, the English version shall prevail and be binding upon the parties.

(Last updated: 20 June 2021)

Spotify Microsite Program Policy

Participation in the Spotify Microsite Program shall be governed by the IO, the Spotify Advertising Program Terms and Conditions ("Terms") and this Spotify Microsite Program Policy (collectively, the "Agreement"). Any capitalized terms not defined herein will have the meaning set forth in the Terms.
1. PROGRAM USE. As set forth in an IO or other agreement between Advertiser and Spotify, Spotify may provide Advertiser with access to Ad Pages, landing pages, minisites, microsites or Properties provided by Spotify ("Microsite(s)").
1. LICENSE GRANT. In connection with the applicable Microsite Program, Advertiser grants Spotify a non-exclusive, royalty-free, worldwide license to use, copy, sublicense, encode, store, archive, distribute, display, and publicly perform any Ad Materials (including any derivative works of such Ad Materials) or other trademarks, user-generated content ("UGC") or any other brand features provided to Spotify or approved by Advertiser as part of the Microsite Program (collectively, "Content"). Spotify may edit, transmit, adapt, modify, publicly display or publicly perform the Content, in whole or in part in connection with the Microsite Program.
2. DESIGN AND APPROVAL. Spotify will design and develop the Microsite, and include the Content on the Microsite, as requested by Advertiser. Advertiser must provide such Content to Spotify within the timeframe specified by Spotify. Before publishing the Microsite, Spotify will provide Advertiser with the opportunity to approve or amend the Microsite. Once the Microsite has been approved by Advertiser, Spotify shall publish the Microsite. Advertiser acknowledges and agrees that Spotify is not required to publish a Microsite that has not been approved by Advertiser and Spotify will have no liability to Advertiser arising out of any failure or delay by Advertiser to provide the Content or to approve the Microsite. Any Microsite designed by Spotify (or a Production Vendor on its behalf) and approved by Advertiser will be considered "Ad Materials" for the purposes of the Terms. Advertiser shall be liable for any of its acts or omissions that result in any errors, delays, or cancellation of any Microsite Program.
a. Only upon Spotify’s prior written approval, Advertiser may collect email addresses, names, and/or other personal data submitted by a user ("User Volunteered Microsite Data") but only where (i) it is expressly disclosed to such user that the collection is on Advertiser’s behalf and (ii) the user voluntarily submits such information.
b. Spotify may, in its sole discretion, require Advertiser to include a privacy policy governing the use of such User Volunteered Microsite Data that is hyperlinked from the page on which such data is input by the user. Advertiser expressly represents, warrants, and covenants that (i) the User Volunteered Microsite Data will be used, accessed, and maintained in strict compliance with all applicable Laws, the Advertiser’s privacy policy, and industry standard security measures; (ii) it will not attempt to collect any sensitive personal data, such as a user’s social security number or government-issued identifiers, insurance plan numbers, financial account numbers, sexual orientation, or medical information; (iii) it will promptly honor any user’s request (inclusive of those communicated by Spotify) to remove any personal data relating to such user from Advertiser’s database or other records; and (iv) it will not use, transfer, or disclose any such User Volunteered Microsite Data to any unauthorised third parties, including (x) directly or indirectly transferring any data (including aggregate, anonymous or derivative data) received from such Microsite or Spotify to, or use such data in connection with, any ad network, ad exchange, data broker, or other advertising or monetization-related toolset, even if a user consents to such transfer or use; or (y) to another music service that competes with Spotify.
4. TERMINATION. In the event of termination of this Microsite Program Policy, all terms and conditions of this Microsite Program Policy will survive until all IOs related to a Microsite have ended. Sections 3 and 5 of this Microsite Program Policy will survive termination or expiration.
5. CONFLICT OF TERMS. If there is any conflict or inconsistency between the IO, the Terms or this Microsite Program Policy, the conflict shall be resolved according to the following order: (a) Microsite Program Policy; (b) Terms; and (c) the IO.

(Last updated: 18 May 2016)

Spotify Advertising Editorial Policies

We want our users to enjoy the Spotify Service in a safe and fun environment. With that in mind, we’ve established a few ground rules for our Advertisers to follow when promoting their products and services on Spotify.
To promote a positive user experience, the below sets forth (1) our general content standards; (2) content that is prohibited on the Spotify Service; and (3) products and services that have restrictions on them and that require approval on a case-by-case basis.
Advertisers are responsible for ensuring the following:
• Any Ads they seek to place on the Spotify Service comply with all applicable law, regulations and industry codes.
• Their Ads must be of the highest quality and standards and accurately reflect the Advertiser’s brand.
Ads containing the following content are prohibited on the Spotify Service:
• Shocking, sensational, obscene, disrespectful, or violent content
• Nudity or other explicit adult content
• Content depicting illegal drug use or any other unlawful activity
• Content depicting irresponsible or underage drinking
• Content that infringes upon or violates, or encourages the infringement or violation of, the rights of any third party, including copyright, trademark, privacy, publicity, defamation, or other personal or proprietary rights
• Content that promotes stereotypes or inaccurately portrays or attacks an individual or group on the basis of age, national origin, race, religion, sex, sexual orientation or handicap
• Deceptive, false, misleading, or fraudulent content
• Content that uses Spotify’s trademarks, trade names, brand features, or other intellectual property without our prior written approval
• Content that implies an endorsement or relationship between the Advertiser and any label, artist, album, or track on the Spotify Service, unless the Advertiser has independently obtained the rights to imply such an endorsement
• Content that directs users to phishing links, malware, or similarly harmful codes or sites
Ads promoting the following products and services are prohibited on the Spotify Service:
Adult products and services, tobacco, drugs, and related products, such as:
• Cigarettes
• Other tobacco products (including e-cigarettes, cigars, chewing tobacco, or paraphernalia such as pipes or pipe cleaners or rolling papers)
• Illegal or recreational drugs or paraphernalia
• Online prescription pharmacies
• Pornography or other sexually explicit content
Dangerous weapons, such as:
• Firearms
• Explosives
• Related accessories
Any illegal conduct, product, enterprise or service, including but not limited to:
• Unauthorised ticket sales
• Counterfeit, fake or bootleg products
• Deceptive or fraudulent offers
• Products or services that directly or indirectly infringe intellectual property laws, including illegal p2p, file-sharing, or bittorrents
• Payday loans or "work from home" schemes
Cryptocurrencies and related content including but not limited to:
• binary options
• initial coin offerings
• cryptocurrency exchanges
• cryptocurrency wallets
• cryptocurrency trading advice
We are not accepting political advertising until further notice. This includes but is not limited to:
• ads placed by or on behalf of political entities (e.g. candidates for office, elected and/or appointed officials, political parties, PACs, SuperPACs) and 501(c)(4) organizations
• content that advocates for or against political entities or legislative/judicial outcomes including referendums, propositions, or ballot measures
Ads promoting the following content, products and services are allowed with some restrictions and/or limitations. To learn more about these restrictions, advertisers placing Ads via Spotify Ad Studio should contact Ad Studio Support and all other advertisers should contact their Spotify sales representative:
• Alcohol
• Online dating services
• Gambling and games of skill
• Lotteries run by government entities
• Contraceptives
• Weight loss, dietary and herbal supplements
• Products or services that compete with any Spotify product or service
• Financial services
• Insurance
• Religion or religious causes
We reserve the right to reject or remove any Ad for any reason. This includes Ads that negatively affect our relationship with our partners or that promote content that goes against our interests. We also reserve the right to request modifications to any Ad, and to require factual substantiation for any claim. These rules are subject to change at any time.

This document is not intended as legal advice. These guidelines are a general statement of Spotify’s advertising standards and are not intended to be comprehensive. Third party advertising is subject to review by Spotify. Adherence to the guidelines outlined in this document (a) does not guarantee that the Ad will be accepted for display on the Spotify Service; and (b) is not necessarily sufficient to meet the standards of any local laws or regulations. Spotify encourages each advertiser and its agency to consult with legal counsel before seeking to place any advertising on the Spotify Service.

(Last updated: 31 January 2020)

Spotify Brand Safety Policy

As a leading platform for creative content and expression, our users are able to enjoy music, spoken word, videos and podcasts ("Content") from a range of creators. That variety of Content also creates a rich space for advertisers to tell their own stories.
We have a range of tools to help advertisers make the most of this opportunity and execute targeted marketing campaigns on Spotify. One of these tools is our commitment to brand safety. We want advertisers to feel comfortable with the environment through which their brand is communicated.
Here are some of the ways in which we work to protect brands that are advertised on Spotify.
1. Prohibited Content: we’re an open platform for creative and artistic expression. We believe in everyone’s right to share their voice. However, we don’t support content that violates our guidelines & policies. More information can be found in our FAQs. Creators who repeatedly violate our policies risk losing access to our platform. We also have guidelines on the types of advertising that we don’t accept, which can be found in our Advertising Editorial Policies.
2. Safeguards around Content on our platform: the Content on our platform is delivered to us by a variety of third parties that include record labels and Content aggregators. We enter into content licensing agreements with third parties, which involve safeguards around the types of Content on our platform.
3. Ad placement targeting: targeting campaigns appropriately helps advertisers communicate their brand messaging to relevant audiences. We offer a variety of parameters to help advertisers achieve the degree of targeting that suits them. These include:
• Age
• Gender
• Location
• Platform
• Daypart
• Language
• Playlist
• Genre
We also offer exclusion targeting to remove certain audiences and Content from the scope of marketing plans.
How we work with brands that have concerns with their ad placement
We investigate and take action: We encourage advertisers who have concerns over the placement of their ads to contact us. Those advertisers who place adverts via Spotify Ad Studio should contact Ad Studio Support -- all other advertisers should contact their Spotify sales representative. Our normal practice is to pause the advertiser’s campaign while we investigate what happened. We’ll take all reasonable steps to resolve any ad takedown requests promptly, but typically within 2 business days.
(Last updated: 13 December 2018)