Audio flexes to the moment
Multi-device users stream Spotify for 2.5 hours per day, 1 which means we’re constantly learning about how people listen in real-time through our streaming intelligence — first-party, contextual data that reveals moods, mindsets, habits, and tastes in the moment.
On the other end of the headphones, the flexibility of streaming audio allows people to match the vibe of, or even shape, key moments throughout their day with a personalised soundtrack. In fact, 73% of U.S. Spotify listeners use audio differently depending on where they are, what they’re doing, and who they’re with. 2
To be heard, respect listeners’ context
With more devices, more content, and more ads than ever before, brands need to find a way to cut through the noise to get their message heard. One way to get through to your audience: deliver messages that are relevant to the context they're listening in.
We asked users why and how they listen in order to more fully understand their streaming context. Click through these moment-specific guides to find the right context for your brand’s message.